|
SECTION D NOTE-TAKING AND GAP-FILLING
Fill in each of the gaps with ONE word. You may refer to your notes.
Make sure the word you fill in is both grammatically and semantically
acceptable.
At present companies and industries like to sponsor sports events. Two
reasons are put forward to explain this phenomenon. The first reason is
that they get (1)___ throughout the world.
The second reason is that companies and industries(2)___ money, as they
get reductions in the tax they owe if they sponsor sports or arts
activities.
As sponsorship is (3)___, careful thinking is required in deciding which
events to sponsor.
It is important that the event to be sponsored(4)___ the product(s) to
be promoted. That is, the right(5)___ and maximum product coveragemust
be guaranteed in the event.
Points to be considered in sports sponsorship. Popularity of the event
International sports events are big(6)___ events, which get extensive
coverage on TV and in the press.Smaller events attract fewer people.
Identification of the potential audience
Aiming at the right audience is most important for smaller events.
The right audience would attract manufacturers of other related products
like(7)___ , etc. Advantages of sponsorship
Advantages are longer-term.
People are expected to respond (8)___ to the products promoted. And be
more likely to buy them.
Advertising is (9)___ the mind.
Sponsorship is better than straight advertising: a)less(10) ___
|
